The rules that define the differences are fairly arbitrary. But either way, "flavors" are just chemicals, or mixes of chemicals. For "artificial" flavors, solvents with a shorter history, created since the industrial age, and petroleum products may be involved. For "natural" flavors, alcohol or oil extracted flavors are generally permitted, and heat or enzymes can be used to extract the flavors. The difference is, essentially, in which chemicals are used in the process. The packs added to juice earmarked for the North American market tend to contain high amounts of ethyl butyrate, a chemical in the fragrance of fresh squeezed orange juice that, juice companies have discovered, Americans favor.īoth natural and artificial flavors are "man-made", or manufactured. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature. ![]() Flavor packs aren't listed as an ingredient on the label because technically they are derived from orange essence and oil. Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. So to directly answer your question, you can flavor something with fruit derived perfume and call it "natural flavors" The flavor packs are incidentally made out of parts of the orange, so the fda has no problem with them (sadly). If you google "orange juice flavor packs" you can see what this is talking about. It's why every orange juice brand tastes slightly different even though they are all "fresh squeezed" (btw, they are technically fresh squeezed, they're just then stored :)) ![]() ![]() Each orange juice company has basically a perfume of orange flavors that it uses from the peels and rinds and biproducts that it uses to try to recreate the taste of real orange juice. In orange juice for instance, the process of homaginization and storage kills the flavor of orange juice, so the industry has enlisted the help of the perfume industry to help them.
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